How the digital age has transformed marketing


The digital age has transformed the way businesses market their products and services. In the past, marketing involved print ads, billboards, and TV ads. But with the advent of the internet, marketing has shifted to digital platforms, where businesses can reach a global audience in real-time.

Another change in marketing in the digital age is the use of search engines. With the rise of Google, Bing, and other search engines, businesses can optimize their websites and content for search engines, making it easier for potential customers to find them online. This is called search engine optimization (SEO) and involves techniques such as keyword research, content creation, and backlinking.

In addition to search engines, digital marketing also includes email marketing, mobile marketing, and content marketing. Email marketing involves sending targeted emails to customers and potential customers, while mobile marketing involves reaching customers on their mobile devices through SMS, apps, and mobile websites. Content marketing involves creating valuable and informative content to attract and engage customers.

One of the biggest changes in marketing in the digital age is the use of social media. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn allow businesses to interact with their customers on a personal level. Companies can share their brand story, showcase their products, and engage with customers in real-time. Social media also allows companies to target specific demographics based on age, gender, location, and interests, making their marketing efforts more effective.

One of the biggest advantages of digital marketing is that it is highly measurable. Companies can track the effectiveness of their marketing efforts in real-time and make adjustments as needed. This allows them to optimise their marketing campaigns and achieve better results.

Platforms like socialHANDLER can help you harness social media with reporting metrics to help you measure impact and engagement. If you are a multi-office business such as a franchise network, using a tool like socialHANDLER can help you deliver your social media marketing plan, by providing a proven structure to distribute social media content at scale across your entire franchise network. Get in touch today to find out more.