5 ideas for creating more engaging social media posts


It can be a challenge to consistently create interesting content to share on your social media profile. If you are not careful the content can become repetitive, tired or even boring. This will then impact the engagement of your posts if users are no longer finding the content interesting and begin to ignore it.

Here are 5 great ideas for creating more engaging posts:-

  1. Use Eye-catching visuals: Incorporate attractive visuals like images, videos, and graphics in your social media posts. You can use tools like Canva or Adobe Spark to create visually appealing content. Make sure the visuals are relevant to your message and of high quality.
  2. Tell a Story: People love stories, and storytelling is a powerful way to create an emotional connection with your audience. Share a personal experience, a case study, or a success story to inspire and engage your followers.
  3. Ask Questions: Asking questions is an effective way to initiate a conversation and encourage engagement. Ask open-ended questions related to your industry, product, or service. Make sure the questions are interesting and thought-provoking.
  4. Create Contests: Contests are a fun way to engage your followers and encourage participation. You can ask your followers to submit user-generated content like photos or videos and offer prizes for the best entries.
  5. Use Humour: Humour is a great way to create a memorable and engaging social media post. Share a funny meme, joke, or pun related to your industry or product. But make sure the humour is appropriate and aligns with your brand values.

If you are a multi-office business such as a franchise network, using a tool like socialHANDLER can help you distribute consistent and on-brand social media content at scale across your entire franchise network. Get in touch today to find out more.